Black Color Meaning – The color of mystery. Black is actually the lack of colour. It covers, hides and implies that there is a barrier. A strong and powerful color, black is formal and sophisticated, sexy and secretive. It is the color of things that are scary and evil. Black conveys pessimism and a lack of hope. While black has many negative associations, it is a colour that signifies power and control. It is considered unfriendly and intimidating, yet still refined, elegant and confident. Black is helpful to other colours, being a strong contrast and making them stand out more.