Paua Color
Paua is a purple color with hex code #260368. This page covers its meaning, all color values, harmonies, colors that go with paua, shades, tints, similar colors, CSS examples, FAQs, and WCAG contrast ratios.
Paua Color Values
What Does Paua Mean?
Paua belongs to the purple family of colors. Purple dye once cost more than gold, and the royal association never really wore off. The family blends red's warmth with blue's calm, which is an odd, appealing combination. Brands pick purple partly because their competitors don't. Being on the dark side, Paua adds weight and depth. It suits text, shadows, and grounding elements more than wide-open backgrounds.
In the ISCC-NBS color naming system, Paua is classified as a blue (nearest centroid: vivid purplish blue, #30267A).
Color Harmonies
Complementary
Analogous
Triadic
Colors That Go With Paua
Paua and #456803 are complements, parked opposite each other on the wheel. Together they hit maximum contrast, so a rough 70/30 split keeps the pairing from shouting.
Analogous neighbors — #031268 and #590368, which sit beside paua on the wheel. Pairings like this feel calm and settled, which suits backgrounds and gradients.
For an energetic three-color palette, pair paua with triadic partners #682603 and #036826. All three sit evenly spaced around the wheel, so the scheme stays lively without clashing.
Build and test these combinations in our Color Wheel Tool or check text readability with the Contrast Checker.
Tints and Shades
Tints (lighter)
Shades (darker)
Similar Colors
- Paris M —
#26056A(Delta E 1) - Christalle —
#33036B(Delta E 3) - Arapawa —
#110C6C(Delta E 5) - Blue Diamond —
#380474(Delta E 6) - Dark Royal Blue —
#02066F(Delta E 7)
CSS Examples
.text { color: #260368; }
.background { background-color: #260368; }
.border { border: 2px solid #260368; }
.shadow { box-shadow: 0 4px 6px #26036840; }WCAG Contrast
Frequently Asked Questions
What is the hex code for paua?
Paua has the hex code #260368. In RGB notation it is rgb(38, 3, 104), in HSL it is hsl(261, 94%, 21%), and its OKLCH value is 0.265, 0.149, 285.8.
What does the color paua mean?
Purple-family colors like paua carry distinct psychological associations. Paua belongs to the purple family of colors. Purple dye once cost more than gold, and the royal association never really wore off. The family blends red's warmth with blue's calm, which is an odd, appealing combination. Brands pick purple partly because their competitors don't. Being on the dark side, Paua adds weight and depth. It suits text, shadows, and grounding elements more than wide-open backgrounds.
What colors go with paua?
Paua has three easy routes: its complement #456803 for punch, its neighbors #031268 and #590368 for something calmer, or triadic partners #682603 and #036826 when you want energy.
Is paua a standard web color?
No — Paua is not a CSS keyword. Use its hex value #260368 or any RGB/HSL equivalent in your stylesheets.
How do I make paua lighter or darker?
To lighten paua, add white to create tints; to darken it, add black to create shades. The tints and shades table above shows five computed steps of each, from #D5BFFD (lightest tint) to #070114 (darkest shade).
About Paua
Paua is classified as a Blue in the ISCC-NBS color naming system, within the Purple hue family. It has The color is recognized by Resene.
Use our Color Converter to convert #260368 to any other color format, or explore the Color Wheel to find harmonious color combinations.