Rich Purple Color
Rich Purple is a pink color with hex code #720058. This page covers its meaning, all color values, harmonies, colors that go with rich purple, shades, tints, similar colors, CSS examples, FAQs, and WCAG contrast ratios.
Rich Purple Color Values
What Does Rich Purple Mean?
Rich Purple belongs to the pink family of colors. Pinks are red with the volume turned down. Soft ones read as gentle and personal; hot ones shout happily. Beauty packaging owns the pastel end, youth brands own the neon end, and dusty millennial pink had its entire decade. Being on the dark side, Rich Purple adds weight and depth. It suits text, shadows, and grounding elements more than wide-open backgrounds.
In the ISCC-NBS color naming system, Rich Purple is classified as a purple (nearest centroid: deep reddish purple, #702963).
Color Harmonies
Complementary
Analogous
Triadic
Colors That Go With Rich Purple
Rich Purple and #00701A are complements, parked opposite each other on the wheel. Together they hit maximum contrast, so a rough 70/30 split keeps the pairing from shouting.
Analogous neighbors — #520070 and #70001E, which sit beside rich purple on the wheel. Pairings like this feel calm and settled, which suits backgrounds and gradients.
For an energetic three-color palette, pair rich purple with triadic partners #567000 and #005670. All three sit evenly spaced around the wheel, so the scheme stays lively without clashing.
Build and test these combinations in our Color Wheel Tool or check text readability with the Contrast Checker.
Tints and Shades
Tints (lighter)
Shades (darker)
Similar Colors
- Velvet —
#750851(Delta E 6) - Ribbon —
#660045(Delta E 9) - Cardinal —
#8C055E(Delta E 10) - Grape Purple —
#5D1451(Delta E 11) - Darkish Purple —
#751973(Delta E 12)
CSS Examples
.text { color: #720058; }
.background { background-color: #720058; }
.border { border: 2px solid #720058; }
.shadow { box-shadow: 0 4px 6px #72005840; }WCAG Contrast
Frequently Asked Questions
What is the hex code for rich purple?
Rich Purple has the hex code #720058. In RGB notation it is rgb(114, 0, 88), in HSL it is hsl(314, 100%, 22%), and its OKLCH value is 0.371, 0.16, 341.3.
What does the color rich purple mean?
Pink-family colors like rich purple carry distinct psychological associations. Rich Purple belongs to the pink family of colors. Pinks are red with the volume turned down. Soft ones read as gentle and personal; hot ones shout happily. Beauty packaging owns the pastel end, youth brands own the neon end, and dusty millennial pink had its entire decade. Being on the dark side, Rich Purple adds weight and depth. It suits text, shadows, and grounding elements more than wide-open backgrounds.
What colors go with rich purple?
Rich Purple has three easy routes: its complement #00701A for punch, its neighbors #520070 and #70001E for something calmer, or triadic partners #567000 and #005670 when you want energy.
Is rich purple a standard web color?
No — Rich Purple is not a CSS keyword. Use its hex value #720058 or any RGB/HSL equivalent in your stylesheets.
How do I make rich purple lighter or darker?
To lighten rich purple, add white to create tints; to darken it, add black to create shades. The tints and shades table above shows five computed steps of each, from #FFBDF0 (lightest tint) to #140010 (darkest shade).
About Rich Purple
Rich Purple is classified as a Purple in the ISCC-NBS color naming system, within the Pink hue family. It has The color is recognized by XKCD, meodai.
Use our Color Converter to convert #720058 to any other color format, or explore the Color Wheel to find harmonious color combinations.